The Value of Multi-Touch Attribution in Performance Advertising And MarketingAdvertising attribution is crucial for making notified, data-backed decisions that line up with customers' trips. Multi-touch attribution designs offer an even more nuanced perspective, distributing credit rating to touchpoints that aren't constantly given adequate visibil
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of e-commerce businesses are turning to server-side monitoring as a way to boost their information collection processes. While it calls for much more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and even more trusted dat
The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con